Gen Z are breaking with tradition and opting for something a little more saucy
This year, Gen Z are shaking up the Christmas dinner table with a host of unconventional condiments, according to a survey of 2,000 adults who celebrate the festive season. It seems the gravy boat isn’t enough for younger Brits, who are reaching for a variety of quirky sauces to jazz up their plates.
Favourites include hot sauce such as sriracha (36%), curry sauce (39%), salad cream (25%), barbecue sauce (21%), and sweet chilli sauce (21%). Over half of Gen Z respondents (51%) admitted to slathering their Christmas dinner in mayo, while an even larger number (56%) confessed to dousing it in ketchup.
While some might view this as a saucy scandal, the study revealed that 43% of Gen Z aren’t bothered about sticking to tradition and would happily swap out gravy for a non-traditional condiment like ketchup to accompany their Christmas feast.
For many in this age group, sauce is a must-have: over half (51%) claimed their Christmas dinner would be ruined without their favourite sauce, and nearly six in ten (58%) said they’d struggle to live without their preferred condiment.
Subway has commissioned a study to coincide with the launch of its festive baubles, modelled after its most beloved sauces – Chipotle Southwest, Sweet Onion, and Honey Mustard. These unique decorations are crafted in the UK from 100% recycled plastic.
A spokesperson for the sandwich chain, which is offering the limited-edition Christmas baubles in a free giveaway from 10am today, said: “There’s no denying that Brits take their sauces seriously, and we love seeing what unique flavour combinations our customers come up with.
“The sauce is what makes the Sub, and to celebrate this, we’ve created our own baubles inspired by some fan favourites. And to spread some joy this Christmas, they’re up for grabs for free.”
The research also highlighted Gen Z’s fervour for condiments extends beyond the dining table.
It showed that 44% have had disputes with friends or family over sauce selections, 43% have declined a meal because their preferred sauce wasn’t on offer.
In addition, 32% have brought their own sauce to a dinner, and nearly a quarter (24%) confess to guzzling a condiment straight from the bottle.
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