Clueless youngsters are facing a growing backlash from top pub bosses for increasingly asking for frozen water cubes in their beers
Beer bosses reckon “nothing is sacred” anymore as they lash out at the growing trend of people ordering pints with ice in them.
Clueless youngsters are facing a growing backlash from top pub bosses for increasingly asking for frozen water cubes in their beers. The Daily Star last week revealed how beer lovers were making the unthinkable request in boozers around Britain and now, bosses have also hit out.
The new trend has been scoffed at by seasoned drinkers, who say the pub is dying a death from watered-down tipples. Wetherspoons chief Sir Tim Martin said: “Nothing whatsoever is sacred in the modern world. Ice in lager? Go figure, as our American cousins say.
“I think it’s a continental thing.”
And it isn’t the only way modern Brits now enjoy drinks, according to the stalwart landlord. He added: “Guinness, the old man’s drink for a century, has even become first choice among Gen Z-ers, male and female. It’s all change.”
A survey of 2,000 people from LG Electronics found new trends being adopted by younger drinkers, which include copying the “continent” by icing beverages.
The stats also found younger boozers liked a glass of red wine with ice, compared to just 10% of drinkers in older age groups.
Pub landlord Simon Garbutt, of The Turfcutters Arms, near Lymington, Hampshire, said younger drinkers enjoying ice in “ciders, lagers and sometimes IPAs” is something he sees a lot.
He said: “The cider thing is a bit of a trend, but definitely they can taste better when they’re chilled. It’s horrible when your drink is warm on a hot day.”
Meanwhile a group of friends went on an epic Wetherspoons pub crawl – starting at 5.40am to visit all 37 bars in central London in one day. Flatmates Andy, Dom and Alex took 17-and-a-half hours to have a drink in every Spoons in zones 1 and 2 on the Transport for London map.
They mostly only had time for a Sours shot in every bar and by the time they finished at 10.20pm they had spent just £105 each in total – £74 on drinks, £8 on food and £23 on travel. The trio – who do not want to use their surnames – travelled on buses, trains and the Tube to get across the capital.
Andy, a 26-year-old recruiter from Reading, Berks., said: “I just suddenly thought of doing a silly challenge like that and I knew there were a lot of Wetherspoons in central London.
“It was about a year in the making. Our self-imposed rules were that we had to go to every Spoons in Zone One and Two and we had to buy a drink in each one.
“We weren’t sure that we were actually going to be able to get them all in one day as it was a bit of a run around London. We were sprinting through some by the end by going in and just leaving in about two minutes once we had done an apple Sours shot.
“It was quite reasonable considering we went to 37 pubs and travelled all the way across London. It was far lower than we had planned.”
Andy says that the price of a pint varied hugely at the different locations, with Hackney offering ale for as little as 99p, while others didn’t sell anything for below £5.
Their favourite pubs were the Crosse Keys in Monument and the Fox on the Hill in Herne Hill, which they said has a lovely beer garden.
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